Celemi Tango
Managing intangible assets
"Boosting profitability by attracting and retaining the right clients – and employees."
It is often said that it takes two to Tango. In the case of a service-driven company, it’s the chemistry between customers and people that makes the music. In Celemi Tango™, six knowledge-intensive firms enter into stiff competition as they try to win clients and recruit key personnel in a rapidly changing marketplace.
The overriding challenge is to develop both the intangible and tangible assets of the company and to secure the long-term profitability.
“Convert personal skills into company-owned tools and processes.”
Each firm is small and stable at start, but the market is growing quickly. Success is dependent on the management team’s ability to develop an agile, yet consistent firm. Teams need to:
- build a solid corporate culture
- attract the right type of employees, grow their competence, and keep them
- win the desired type of clients, and earn their loyalty
- utilize resources wisely by monitoring the balance sheet and KPIs
- harvest people-owned competence into companyowned tools and processes
- stop competitors from stealing your key employees and clients
- generate cash flow and profit
Tango Quick Facts Tango Demonstration Video
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